Abstract
The aim was to analyze, through scientific literature, the advances, contradictions, and challenges in the implementation of Health Promotion in Brazil within the scope of the Unified Health System (SUS). An integrative literature review was conducted, with the guiding question based on the PICo strategy. Searches were performed in the LILACS, SciELO, and MEDLINE/PubMed databases, using the descriptors: "Health Promotion," "National Health Promotion Policy," "Unified Health System," and "Social Determinants of Health." Original articles in Portuguese, English, and Spanish were included. The data were synthesized and analyzed descriptively and thematically. Of 482 studies, 18 were selected. The analysis shows that progress is concentrated in the robust regulatory framework and the creation of programs with great potential for widespread reach, such as the Health Academy Program. The contradictions lie in the persistence of a biomedical model that prioritizes disease prevention to the detriment of actions addressing social determinants, and in the dissonance between political discourse and funded practice. The main challenges are the chronic underfunding of the SUS (Brazilian Unified Health System), the fragility of intersectoral collaboration, the difficulty in guaranteeing effective social participation, and the need to reorient the training of health professionals.
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