Abstract
Health promotion seeks to overcome the biological and curative approach, but faces limitations in the face of current demands. The advancement of digital health, the appreciation of collaborative practices, and the need for greater community engagement require new approaches. This article proposes the "Health Promotion 4.0" model, which integrates technological and social innovations to enhance professional performance and the autonomy of individuals. This is a theoretical-reflective essay, based on a historical analysis of the concept of health and a review of recent literature on digital health, interprofessional education, and community engagement. The model is structured on three pillars: Digital Fluency, with the strategic use of technologies such as telehealth and artificial intelligence; Interprofessional Co-creation, which strengthens collaboration between teams and users; and Enhanced Social Engagement, which mobilizes communities through digital platforms. It concludes that the adoption of this paradigm is essential to promote equity, quality of life, and more integrated and sustainable health care.
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